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TK Maxx Social Campaign

 

 

Social campaign, created for TK Maxx

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Some people love TK Maxx, others wonder why. Initiated a set of social ads to start the conversation.

 
 

Integrated with TK Maxx's ATL campaign, 'Why would anyone shop at TK Maxx?' (Wieden + Kennedy).

 
 

Achieved 19.5 million views, appeared in Facebook 'best practice' presentation.

 

 

 

 

 

 

Channels: Social (Facebook and Instagram)
Collaboration: Art director and designer Melanie Harney, creative director Gary Martin, head of creative strategy Christine Coburn, director Amy Currell, brand platform Wieden + Kennedy.