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Christmas-o-meter, integrated concept

 

 

Christmas-o-meter

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An integrated concept that measures Christmas, created for TK Maxx.

 

 
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Big gifts have big reactions. So we decided to measure them using an aggregator. 

 
 
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The meter could generate press stories and local insights about Christmas.

 
 
 
 

Hosted on the brand's website to boost clickfall. 

 

Channels: Web, social.
Collaborations: Art director Laura Church, digital design director Antony Puttick, head of copy Nikki Maltby, Brooklyn Brothers.