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Homesense Photo Factory Experience

 

 

The Festive Photo Factory

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A press experience created for Homesense, a unique & growing homeware brand, together with Publicasity.

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From concept to completion

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The challenge was to help press feature Homesense gifts at Christmas.

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We dressed a Festive Photo Factory at their offices so editors could create their own product cutouts in a flash.

 
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Festive trend displays and narratives.
 
 

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50 journalists from Hearst and Time attended.

 
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Achieved press placement, attendance and brand mentions by 'Elle Decor'.

 
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Channels: PR event, invitations, print & online lookbook
Collaboration: Event designer and art director Pearl Sun, photography creative director Simon McQueen, agency Publicasity