Canpack

Today, aluminium cans aren’t just good for containing drinks. They can change colour when chilled, glow in the dark or even react to the sun.

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Leading can-maker Canpack wanted to show breweries that its cans could create such multi-sensory brand experiences.

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So we designed a new website that allowed brewers to browse packaging not by the tech specs – but by feelings.

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Whether they wanted their customers to feel refreshed, feel unique or even feel responsible, breweries and beverage brands were invited to ‘create that feeling’.

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A packaging website, packed with feeling.

Channels: brand book, website, giveaways and more.
Collaboration: creative team, creative directors, art director, web designer, UX experience designer, agencies. Agency: McCann Enterprise