Creative Background

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Concept-driven creative, crafting copy, campaigns and curiosities for brilliant brands in retail and beyond. Taking briefs from thinking to inking and turning insights into ideas.

 


Marina trained as a writer in New York, and now works in London. She has agency, in-house and freelance experience, working on a range of global clients and brands, from Aviva Investors to Mercedes-Benz.

In the past, she’s been creative strategist to Fortune 100 retailer TK Maxx, helping its brands talk to shoppers across the whole retail experience in several European markets. Her freelance clients have included RAPP, Interact and McCann Enterprise.

Marina has been a contributing editor at IDOL Magazine, mentoring writers, creating editorials and reporting from London Fashion Week and NY Fashion Week. She's had the pleasure of contributing work to magazine titles including TimeOut, Westside, The Resident, The Mayfair Resident, Elle New York and more.

 

Clients & experience

Elle New York / TimeOut London / Vogue Talent Contest Finalist / TK Maxx / Homesense / Cancer Research UK / Comic Relief / RAPP / McCann Enterprise

 
 
 
 
 
 
 

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Creative



Concepts
Retail
Experiences
Brands
Thinking
Campaigns
Copywriter