Homesense branding

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Homesense shoppers loved its 'treasure hunt' concept.

So we developed the brand identity to capture 'the thrill of the find'.

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Turning shopping trips into journeys of discovery: creating the 'Don't shop, discover' campaign.

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Subverting the furniture shopping experience with the ruler that measures how much you love your find, not just how well it fits.

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Creating store launches, store experiences, direct mail, content and much more.

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Footfall rose.

Collaboration: Selection of lookbooks designed by Pearl Sun & Bryony Smith, brand book designed by Bryony Smith, head of copy Luce Wignarajah, creative director Simon McQueen