Lookbooks featuring real shoppers
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How do you show new customers that they too can find designer treasure at TK Maxx? By proving it with stories from real shoppers.
Interviewed TK Maxx shoppers and created content: their tips, their stories, their style.
To maximise the impact, we also filmed for in-store digital screens and social channels.
Digital screen storyboard
Channels: Print lookbooks, online lookbooks, digital screens
Collaborations: Featuring art direction by Laura Church & Sarah Cromwell. Selection of lookbooks designed by Melanie Harney, Laura Church, Chris Brown. Video art directed by Sarah Cromwell. Head of Copy Luce Wignarajah.