Red Nose Day & Matthew Williamson

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A wearable slogan & campaign copy,
created for the limited edition Red Nose Day T-shirt sold at TK Maxx.

Shot by Rankin. Worn by Lily Allen.
 

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The copy challenge was to appeal to shoppers, whilst representing 3 different brands; achieved through fashion wit.

The T-shirt campaign as a whole raised £4 million for Comic Relief.

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Channels: Press ads and wrap, products, TV experience
Collaborations: Art directors & designers Melanie Harney, Sarah Cromwell. Matthew Williamson studio. Head of copy Luce Wignarajah.